Course curriculum

  • 1

    Welcome to the Course!

  • 2

    Chapter 1: What We Can Learn from the Chinese Companies´ Response? (Harvard Business Review)

    • Introduction to Chapter 1

    • Reading: The Harvard Business Review article

    • Test your learning

    • Activity & Discussion
  • 3

    Chapter 2: The Hammer and the Dance - Phases of a Crisis

    • Introduction to Chapter 2

    • A crisis and its response is a multi-phase process

    • Reading: The article ´The Hammer and the Dance´ by Tomas Pueyo

    • Video to watch: CGTN's Mike Walter and author Mei Zhang discuss what the future of China's tourism industry may look like post COVID-19.
  • 4

    Chapter 3: UNWTO Impact Assessment of COVID-19 Outbreak on International Tourism

    • Introduction to Chapter 3

    • Key Messages from the UN World Tourism Organization (UNWTO)

    • Additional Reading: UNWTO: INTERNATIONAL TOURISM ARRIVALS COULD FALL BY 20-30% IN 2020

    • Test your knowledge
  • 5

    Chapter 4: Innovative Responses from the Hotel Sector

    • Introduction to Chapter 4

    • Pre-chapter Reading: A background document in support of this Chapter on the impact of the COVID-19 crisis by STR

    • Innovative Responses from the Hotel Sector (market research by Magid)

    • Marriott & Hilton

    • Video to watch: Coping with COVID-19: In Conversation with Azerbaijan Tourism Board CEO Florian Sengstschmid with Hotelier Middle East

    • Extra Reading: F&B for Hoteliers / Importance of Hotel Brands
  • 6

    Chapter 5: Innovative Responses from the Restaurant Sector

    • Introduction to Chapter 5

    • Good Practice Example: Saffron Palate, New Delhi, India

    • Good Practice Example: How restaurants transformed themselves into grocery stores

    • UAE viral restaurants initiative against food delivery apps
  • 7

    After-course survey

    • Quick survey before you go